Whether you want to try paid social or organic – the chances are high that your potential customers are engaging with other users across Social Media. It’s time to get involved in the conversation.
When people are consuming content across Social Media it often forms part of their leisure time. This means they won’t be open to pushy marketing messages or repetition – it’s vital then to install a Social Media strategy which outlines what we will say to users, what content we will promote & what emotional triggers we are hoping to engage. The very best social media marketing focuses on being useful, informative & shareable – rather than self-promotional.
Before we begin we need to know what social platforms are the best fit. We’ll start by reviewing Facebook, Twitter, LinkedIn, Instagram, Pinterest & Snapchat.
Understanding the customer is key – we want to know their demographics, what content they like, their product expectations & who else they regularly communicate with.
Next we’ll need to create a variety of different types of content which standout from the crowd & get people talking about our brand, services or just interesting topics.
Growing our social media profile, will help us grow the ROI of the channel. Here we will be looking at tactics to add new followers to our accounts & actively engage them.
No matter your personal views, it looks like Social Media is here to stay. Everyone has a different way they like to communicate across social media and what works for one brand may not work for another. Have a read of these compelling views on how brands should leverage the power of Social:
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
“Word-of-mouth marketing isn’t about giving customers talking points, as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you.”
Are you convinced that your social media presence could be contributing to more sales & customer engagement? Fill out the form and our talented team can give you a breakdown of the channel.
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